header-photo

How to backup and restore your data using Cobian Backup

Introduction

As many of you know, today's digital world comes with a lot of things that make our daily life easier. However, as time goes on you rely more and more on the information stored on your PC. No one is completely safe from power outages, corrupt hard disks, an infected system through a backdoor or trojan, or even a fire. To make sure that a computer can easily be restored to a previous point, software developers created what is called backup software or imaging software.





There are different methods of creating a backup of your partition or hard drive, but this tutorial will only focus on one possibility, using a freeware tool called Cobian Backup.

If you wish to receive a broader overview of the different forms of backing up data, you can browse this excellent Wikipedia article on backups or another one on images.

Installation of the backup software

The first step is to download the software from the author's page. You will find a download link at the bottom of that site and the current version of the software is version 8 (Black Moon).

Once the setup file is downloaded you need to double-click it to start the setup process.

  1. On the first window you will be asked what language you want the tool to be installed in. English language is pre selected, but there is a wide range of choices to choose from.

  2. Next you will be shown a window containing the License Agreement. You need to accept the agreement by putting a check mark in the box next to I accept the conditions. The button Next will not be grayed out anymore. Click the Next button to proceed

  3. The next window will prompt you for the path where Cobian Backup should be installed. It should be preset to C:\Program Files\Cobian Backup 8. Click on the Next button.

  4. You will now see a screen asking for the Installation type. At this screen select the As an application (No autostart) radio button and press the Next button. This way the backup software is not started every time you boot Windows. If you wish to have it start every time do not change any of the defaults. When ready to proceed click on Next button.

  5. The program will now install. When it has completed installing click on the Done button to finish the installation.

At this point you have successfully installed Cobian Backup. A small black half moon should now be showing in your taskbar at the bottom right of your screen near your time. This taskbar icon will look like this: black half moon

Now that the program has been installed, lets move on to learning how to use it.

Using "Cobian Backup" to backup and restore your data

To open Cobian Backup, you go to the black half moon icon located on your taskbar and right-click the icon. Then left-click on the Open option.

Before we can backup our data, it is a good idea to check the options. To do that, please click on the Tools menu and then select Options.

The program is pretty much pre-configured, but if you don't want empty folders in your backups, you can select the Engine category on the left-hand-side menu and then from there put a check mark next to Delete empty folders. When done press the OK button to exit the Options screen.

We now need to create a new task to start the backup. To do this, you just need to click the clipboard icon which looks like this : create_task.

A window will now appear containing the general properties for your backup job. There are a couple of settings that should be configured. First you have to give your backup an easily identifiable name and enter it in the Task name field as shown in Figure 1 below. There is no right way in naming such files. Just use what best suites your needs and what is easiest to remember. In our example we will call it Backup 1 so we enter it into the Task name field.


properties
Figure 1. Backup Task Properties


The area surrounded by the red rectangle defines what kind of backup you wish to make. Now you can see there is four different possibilities:

Backup Type
Description
FULL This means that Cobian will copy or compress every single file that you specify to backup in the Source section of the Files category. By default this type of backup will create backup folders containing the time stamp of when the backup ran. This is also the setting used to create the first backup regardless of which Backup type you choose.
INCREMENTAL This is the feature you will most likely be using after creating your first backup instance. It checks if the source has changed from the last backup and only will backup those files that are new or have changed since the last backup. This saves a lot of time and space on your PC or the medium you will store your backup upon.
DIFFERENTIAL This setting works in the same way as incremental but instead compares the files from the last Full backup. If the current files are different compared to the last Full backup it will back them up.
DUMMY This setting does not actually back up any files but can be used to schedule the execution of programs, close services, reboot the computer, etc.


For now, until you become more familiar with the program, we suggest you select the Incremental setting.

While still in the properties window click on the Archive option, as shown in Figure 2 below, which is located in the left-hand-side menu. This lets us set how we would like the backups archived. We have two options to choose, SQX or Zip. SQX provides better compression, thus saving storage space on your computer, but I still suggest Zip compression so that you can extract the files from a backup more easily. This is because most compression tools support ZIP compression and the latest versions of Windows (XP, 2003, Vista) have zip manipulation tools built into the operating system.

Note: When you chose to compress or encrypt your backup, you should always watch for this setting to be activated on your next backup session!


compression
Figure 2: Backup Job Archive Settings


It is also possible to enter a comment, to protect your backup with a password, or to encrypt your backup. Each of these options are illustrated in Figure 2 above. To finish off our preparation, we need to select a source and a destination. The source is the files, directories, ftp site, etc that we want to backup. The destination is where the backup will be created. To start, lets choose the data we want to backup by clicking the Files option on the left-hand-side menu. This will present you with a screen similar to Figure 3 below:


get source
Figure 3. Select the data you want to backup.

To add data to be backed up you need to click on the Add button under the Source window. This will present you with 4 options. These options are described below.

Source Type
Description
Files This will allow you to select individual files that you would like to backup.
Directory This will allow you to select directories that you would like to backup. If you add a directory as your source then all files and subdirectories underneath that directory will be backed up.
FTP Site This will allow you to backup files stored on a remote FTP site. If you select this option you will need to enter your FTP site login information in order for the program to access the files.
Manually This will allow you to type out the path to the files or directories you would like to backup.

In our example, we will manually select the directory we want to backup by clicking on the Add button under Source and then selecting Manually. At the window that pops up we type C:\ and press the OK button. You should now see the C:\ folder in your Source window. This job will now backup up everything on the C: drive.

Next we need to specify where to create the backup file. In our example we want to store the backups in our G:\ folder. So I click on the Add button under the Destination window and then click on Manually. I then type in G:\ and press the OK button. Once I click on the OK button, if the directory does not exist, it will be created.

Once we have selected all our settings for our backup job, we then press the OK button at the bottom of the properties window. This will bring us back to the main Cobian Backup screen and you will now see our new backup job listed on the left hand side of the screen as shown in Figure 4 below.


start backup
Figure 4: Backup Job Created


The above image shows the newly created task and the play-like button. You are now only one click away from starting your backup. To start it, you just need to click once on the backup job and then press the Play button as shown in Figure 4 above. Once you press OK a confirmation box will pop up asking if you would like to run the selected task. You also have the option of shutting down your computer when the backup job is completed. If you want to shutdown the computer put a check in this box. When you are ready to start the backup simply press the OK button.

Your backup will now start, and when completed, the backup will appear in the G:\ folder.


How to install and use the Windows XP Recovery Console

What is the Recovery Console?

The Recovery Console is a special boot up method that can be used to help fix problems that are preventing your Windows installation from properly booting up into Windows. This method allows you to access the files, format drives, disable and enable services, and other tasks from a console prompt while the operating system is not loaded. It is suggested that the Recovery Console is to only be used only after Safe mode and the other standard startup options do not work. I feel that the Recovery Console is also useful in other situations such as removing malware files that start in both Safe mode and Standard Mode and thus not allowing you to delete the infection.

This tutorial will guide you through the installation of the Recovery Console and how to use it. For those who are familiar with DOS or the command prompt, you will find the Recovery Console to be very familiar. For those who are not comfortable with this type of environment, I suggest you read through this primer in order to get familiar with this type of interface:

.

Introduction to the Windows Command Prompt

How to install the Recovery Console to your hard drive

I recommend that you install the Recovery Console directly onto your computer so that if you need it in the future, it is readily available. The Recovery Console only takes up approximately 7 megabytes so there is no reason why you should not have it installed in case you need it.

To install the Recovery Console on your hard drive, follow these steps:

  1. Insert the Windows XP CD into your CD-ROM drive.

  2. Click the Start button.

  3. Click the Run menu option.

  4. In the Open: field type X:\i386\winnt32.exe /cmdcons , where X is the drive letter for your CD reader, and press the OK button. An image of this step can be found below:




  5. After pressing the OK button a setup window will appear similar to the one below.




    Simply press the Yes button to continue with the installation of the Recovery Console. The setup program will then attempt to do a Dynamic Update to make sure you have the latest files as shown below.






    Simply allow it to continue and then when it is finished, you will be presented with a screen similar to the one below telling you so.




  6. Press the OK button and remove the CD from your computer.

Now when you start your computer you will have an option to start the Recovery Console.

How to start the Recovery Console

To start the Recovery Console when it is installed on your hard drive you would do the following:

  1. Reboot your computer and as Windows starts it will present you with your startup options as shown in the figure below.





  2. With the arrows keys on your keyboard select the option listed as Microsoft Windows Recovery Console and press the enter key on your keyboard.

  3. The Recovery Console will start and ask you which Windows installation you would like to log on to. If you have multiple Windows installations, it will list each one, and you would enter the number associated with the installation you would like to work on and press enter. If you have just one Windows installation, type 1 and press enter.

  4. It will then prompt you for the Administrator's password. If there is no password, simply press enter. Otherwise type in the password and then press enter. If you do not know your password then see this.

  5. If you entered the correct password you will now be presented with a C:\Windows> prompt and you can start using the Recovery Console.

  6. Proceed to How to use the Recovery Console.

To start the Recovery Console directly from the Windows XP CD you would do the following:

  1. Insert the Windows XP cd in your computer.

  2. Restart your computer so you are booting off of the CD.

  3. When the Welcome to Setup screen appears, press the R button on your keyboard to start the Recovery Console.

  4. The Recovery Console will start and ask you which Windows installation you would like to log on to. If you have multiple Windows installations, it will list each one, and you would enter the number associated with the installation you would like to work on and press enter. If you have just one Windows installation, type 1 and press enter.

  5. It will then prompt you for the Administrator's password. If there is no password, simply press enter. Otherwise type in the password and then press enter. If you do not know your password then see this.

  6. If you entered the correct password you will now be presented with a C:\Windows> prompt and you can start using the Recovery Console.

  7. Proceed to How to use the Recovery Console.


Remove the prompting of a password

When the Recovery Console starts it will ask for your Administrator password before continuing. In many cases when you have XP pre installed on your computer the Recovery Console will not recognize your Administrator's password. In these situations it is possible to edit a registry setting so that the Recovery Console does not ask for a password. This setting works on both Windows XP Home and Pro editions.

To change this setting do the following:

  1. Click on the Start button.

  2. Click on the Run option

  3. Type regedit.exe in the open field and press the OK button.

  4. Navigate to the HKEY_LOCAL_MACHINE\SOFTWARE\Microsoft\WindowsNT\CurrentVersion\Setup\RecoveryConsole

  5. Change the value of SecurityLevel value to 1

  6. Close regedit

  7. Reboot your computer.

Now the Recovery Console will no longer ask for a password.


How to use the Recovery Console

Though the Recovery Console looks similar to a standard command prompt it is not the same. Certain commands work, while others do not, and there are new commands available to you. There is no graphical interface, and all commands must be entered by typing them into the console prompt with your keyboard and pressing enter. This may be confusing for those who are not familiar with this type of interface, but after doing a few commands it does becomes easier.

The following is a list of the available commands that you can use in the Recovery Console. When using the recovery console you can type help followed by the command to see a more detailed explanation. For example: help attrib.

Command
Description


Attrib Changes attributes on a file or directory.
Batch
Executes commands that you specify in the text file, Inputfile. Outputfile holds the output of the commands. If you omit the Outputfile parameter, output appears on the screen.
Bootcfg Allows you to modify the Boot.ini file for boot configuration and recovery.
CD (Chdir) Change directory. Operates only in the system directories of the current Windows installation, removable media, the root directory of any hard disk partition, or the local installation sources.
Chkdsk Checks a disk for drive problems or errors. The /p switch runs Chkdsk even if the drive is not flagged as dirty. The /r switch locates bad sectors and recovers readable information. This switch implies /p. Chkdsk requires Autochk. Chkdsk automatically looks for Autochk.exe in the startup folder. If Chkdsk cannot find the file in the startup folder, it looks for the Windows 2000 Setup CD-ROM. If Chkdsk cannot find the installation CD-ROM, Chkdsk prompts the user for the location of Autochk.exe.
Cls Clears the screen
Copy Copies one file to a target location. By default, the target cannot be removable media, and you cannot use wildcard characters. Copying a compressed file from the Windows 2000 Setup CD-ROM automatically decompresses the file.
Del (Delete) Deletes one file. Operates within the system directories of the current Windows installation, removable media, the root directory of any hard disk partition, or the local installation sources. By default, you cannot use wildcard characters.
Dir Displays a list of all files, including hidden and system files.
Disable Disables a Windows system service or driver. The variable service_or_driver is the name of the service or driver that you want to disable. When you use this command to disable a service, the command displays the service's original startup type before it changes the type to SERVICE_DISABLED. Note the original startup type so that you can use the enable command to restart the service.
Diskpart Manages partitions on hard disk volumes. The /add option creates a new partition. The /delete option deletes an existing partition. The variable device is the device name for a new partition (such as \device\harddisk0). The variable drive is the drive letter for a partition that you are deleting (for example, D). Partition is the partition-based name for a partition that you are deleting, (for example: \device\harddisk0\partition1) and can be used instead of the drive variable. The variable size is the size, in megabytes, of a new partition.
Enable Enables a Windows system service or driver. The variable service_or_driver is the name of the service or driver that you want to enable, and start_type is the startup type for an enabled service. The startup type uses one of the following formats:
SERVICE_BOOT_START
SERVICE_SYSTEM_START
SERVICE_AUTO_START
SERVICE_DEMAND_START
Exit Quits the Recovery Console, and then restarts the computer.
Expand Expands a compressed file. The variable source is the file that you want to expand. By default, you cannot use wildcard characters. The variable destination is the directory for the new file. By default, the destination cannot be removable media and cannot be read-only. You can use the attrib command to remove the read-only attribute from the destination directory. The option /f:filespec is required if the source contains more than one file. This option permits wildcard characters. The /y switch disables the overwrite confirmation prompt. The /d switch specifies that the files will not be expanded and displays a directory of the files in the source.
Fixboot Writes a new startup sector on the system partition
Fixmbr Repairs the startup partition's master boot code. The variable device is an optional name that specifies the device that requires a new Master Boot Record. Omit this variable when the target is the startup device.
Format Formats a disk. The /q switch performs a quick format. The /fs switch specifies the file system.
Help If you do not use the command variable to specify a command, help lists all the commands that the Recovery Console supports.
Listsvc Displays all available services and drivers on the computer.
Logon Displays detected installations of Windows and requests the local Administrator password for those installations. Use this command to move to another installation or subdirectory.
Map Displays currently active device mappings. Include the arc option to specify the use of Advanced RISC Computing (ARC) paths (the format for Boot.ini) instead of Windows device paths.
MD (Mkdir) Creates a directory. Operates only within the system directories of the current Windows installation, removable media, the root directory of any hard disk partition, or the local installation sources.
More/Type Displays the specified text file on screen. More will display a text file one page at a time, while Type displays the entire text file at once.
Rd (Rmdir) Removes a directory. Operates only within the system directories of the current Windows installation, removable media, the root directory of any hard disk partition, or the local installation sources.
Ren (Rename) Rename a file or directory. Operates only within the system directories of the current Windows installation, removable media, the root directory of any hard disk partition, or the local installation sources. You cannot specify a new drive or path as the target.
Set Displays and sets the Recovery Console environment variables.
Systemroot Sets the current directory to %SystemRoot%.


Deleting the Recovery Console

Warning: To remove the Recovery Console you need to modify the Boot.ini file. Modifying this file incorrectly can prevent your computer from starting properly. Please only attempt this step if you feel comfortable doing this.

To remove the Recovery Console from your hard drive follow these steps:

  1. Double-click on My Computer and then double-click on the drive you installed the Recovery Console (usually the C: drive).

  2. Click on the Tools menu and select Folder Options.

  3. Click on the View tab.

  4. Select Show hidden files and folders and uncheck Hide protected operating system files.

  5. Press the OK button.

  6. Now at the root folder delete the Cmdcons folder and the Cmldr file.

  7. At the root folder, right-click the Boot.ini file, and then click Properties.

  8. Click to clear the Read-only check box, and then click the OK button.

  9. Click on Start, then Run and type Notepad.exe c:\boot.ini in the Open: field and press the OK button.

  10. Remove the entry for the Recovery Console. It will look similar to this:
    C:\cmdcons\bootsect.dat="Microsoft Windows Recovery Console" /cmdcons

    Make sure you only delete that one entry.

  11. When you are done, close the notepad and save when it asks.

  12. Right click again on the boot.ini file and select Properties.

  13. Put a checkmark back in the Read-only checkbox and then press the OK button.

The recovery console should now be removed from your system.

--
Lawrence Abrams

How to update a Windows hardware driver

What is a Driver?

A driver is a program that is able to control a device that is connected to your computer. These drivers are used by the operating system to enable it to communicate with the particular device the driver was made for. Devices that you connect to your computer are often very specialized which makes it so Windows can not communicate directly with the device without a program telling it how to. This program, or device driver, acts as a translator between the installed device and the programs that utilize the device.


Why do I need to update?

By default Windows contains generic drivers for many different types of hardware connected to your computer. Unfortunately, many of these drivers that are bundled with Windows tend to be generic and do not support all of the advanced features of the hardware being installed. Therefore you would want to download and install the driver created by the hardware manufacturer so that Windows understands how to use these special features.

Also as time goes by, hardware manufacturers release new versions of their drivers to fix bugs, increase performance, increase stability on your computer, or add new features. When these drivers are released it is recommended that you upgrade your driver to take advantage of these new enhancements.

When new drivers are released they tend to come in two types of updates. The first type is a program that you run that will automatically update the driver for you and then prompt you to reboot your computer. The second type is a set of driver files that you need to manually update the drivers with. This tutorial will focus on teaching you how to upgrade your driver using both methods.


Finding Out the Manufacturer and Model of Your Device

Before we begin updating your driver, we need to know the manufacturer and model number for the device. This is a pretty simple problem to overcome. Simply look at your device for a brand name, and that should be the manufacturer. For example I am looking at my modem and on the top it says "Binatone". Pretty simple huh!

To find the “model” of your device look at the back/bottom of your device for a code (my modem's is ADSL 2000). If this does not work, try looking in the paperwork that came with your device and see if you can find it there.

On the other hand, if you have an internal device that is not easily accessible, it may be difficult for you to find the make and model for it (for example a video card). For internal devices you should use the Device Manager to find out this information:

Click on the Start button in the bottom right hand corner of your desktop as shown below:




Click on the Control Panel menu option to open the Control Pane as shown below:





Double-click on the System icon as shown below:





Click on the Hardware tab at the top of the box (red arrow), then click on the box which says Device Manager (blue arrow) as shown below:




A window will appear which contains a list of the devices on your computer like the image below.




You will need to click on the plus (+) arrow next to the hardware category for the driver you want to update (red arrow). For my continuing example of updating a video driver I would click on the plus (+) arrow next to display adapters (where video cards reside). After clicking on the (+) sign, the category will open listing the devices that are installed on your computer that fall under this category of hardware. You should see your video card listed and you would make a note of the make and model of the card you wish to update. Stay in the current window, as the following steps will continue from here.



Determining the current version of your driver

Before you upgrade your driver, you want to determine whether or not you have the latest version. When developers create drivers they assign a version number to it. Each time the manufacturer releases a new update to this driver, they increase the version number. In this way you can determine if you have the latest version of the driver by comparing the version number of your currently installed driver to the version number of the driver currently . So if there version number is higher than yours, you know that there is a newer version available for download.

To determine the current version of your driver you would do the following:

While in the device manager, as described above, you need to click on the (+) arrow next to the category of device you want to update (red arrow). Then right click on the device which you would like the update. Again, in my example I would right click on the Radeon 9500 pro / 9700 which the blue arrow is pointing at.




After right clicking a list of options will appear. Click properties:





A new windows will open, which will display the various properties of your device. Click on the Driver tab in the top of the window (red arrow). Then look at the details in the Driver Version line (blue arrow):




Write down this version number so you can reference it later.


Finding the latest driver

So, now that you know the name, model, and version number of your device it is time to determine if there is a newer driver available for you to use. The easiest way to find a updated driver is to check the manufacturer’s web site. This will ensure you have the latest and most up-to-date drivers available for your device. Finding your manufacturers web site should be pretty simple. Using the example above, I found my device manufacturer for my video card was ATI radeon. Usually the manufacturer’s web site is its name with standard internet tags around the end (www. and .com). If you are unable to find the website this way, try going to www.google.com and searching for the name there. Usually the first entry should be the official manufacturer’s site:




When you find the address of the manufacturer, go to the site and have a look around. It would be impossible to give instructions for each manufacturer, but you should be looking for a drivers page. On some manufacturer's sites the Drivers link is prominent. On others you generally need to go into their support section to find the updated drivers. If that does not work, you can search for it on the site. After taking a good look around the manufacturer’s site, you should have found the driver section for your device. However, in the event that you are unable to find a driver section, there are a number of handy sites which collect all the drivers available into an alphabetical list by manufacturer name. My favorite is www.driverzone.com. It has an up-to-date list of available drivers, and is very easy for novices to navigate around. This step is the only part of the tutorial where I cannot give you specific instructions; it varies too much from brand to brand.

If you have found the drivers page, simply compare the version number of the driver they have available for download to the version number you retrieved earlier. If their version number is higher, then they have an updated driver for your machine. If it is the same version, then there is no newer driver available.


Downloading the driver update

When you have found driver update for your device that is newer that the one you have installed, simply go back to the manufacturers site/or driverzone, and find the newer driver. Click on the download link to this file and you should be prompted with a download box. If you use Internet Explorer it will look like so:




You should save your driver update download to the desktop. This is so that the file can be easily found later on. To do this, click save and setting the Save In pathname as Desktop (red arrow) and press the Save button.


IPB Image



So now you should have the file placed neatly on your desktop for easy access.

If the files extension is .zip, then the driver will need to be extracted first. This can be done very easily using BleepingComputer's own tutorial on the subject here:

How to create and extract a ZIP File in Windows ME/XP/2003

How to create and extract a ZIP File in Windows 95/98/2000

You should extract these files to the desktop now. If on the other hand, the file is an executable (ends with .exe), then move on to the next section.


Installing the Driver update

To launch the driver update program you would look for the program that you downloaded or extracted. The setup file should look something like this:




IPB Image




Double-click on the setup file and follow the on screen instructions to install the update. When the driver has finished installing, it will usually prompt you to reboot. Reboot your machine and you should now be using the updated drivers.

If on the other hand, there is no setup.exe file or other executable to run, then you will need to manually update the driver through the Device Manger. Using the previous instructions open the Device Manger. Using the drop down plus (+), open the category of the device you want to update and select the device by clicking on it once to highlight it. Right-click on the device and click Properties. Now click on the Driver tab and then click on the Update Driver button:




A wizard will begin in a new window. If the Wizard asks Can Windows connect to Windows Update to search for software? select the option labeled No, not this time and press the Next button. You will now see a screen similar to the one below.

Click on the option labeled Install from a list of specific location (Advanced) (red arrow). Then click next (blue arrow). A screen will open similar to the one below.



Select the option labeled Don't search. I will choose the driver to install. (red arrow) and press the Next button. A new screen may come up showing compatible hardware. Simply press the Have Disk button.

Then click on the Browse button and navigate to the folder on your desktop where you extracted the driver files. Once you are navigated to that folder you will see something like below.

You will see a list of .inf files that contain the information about the driver update found in that folder. Select the .inf file (red arrow) and press the Open button (blue arrow). Then press the OK button. You will now see a list of compatible hardware. Select the driver and press the Next button. Windows will copy the updated driver to your system. When it is done, press the Finish button.

You will now be back at the properties page for your device. If you look at the version, you should see that the version number now corresponds to the new driver you just installed. You can now press the Close button and exit the Device Manager.


Conclusion

After following the above instructions, you should be able to update your device drivers. This will be useful for meeting minimum requirements for applications/software, to fix bugs that out-of-date drivers may be causing, or to improve the performance of your hardware. As always, if you have any questions feel free to ask them in the computer help forums.

--
David Blyghton (D-Trojanator)

Marketing Strategies When Using Email

With growth in the online world, the email has emerged as a popular mode of Internet marketing. It provides benefits to business campaigns, making it easier to directly reach the people concerned.

Email marketing is arising as a popular mode of getting your products to your customers through direct marketing. This can be done by communicating the information on your products or services to your customers cheaply, effectively, and in a cost effective way.

Emails give you the flexibility of tailoring your messages for the particular customers that you want to address. The effectiveness of email marketing will become apparent only when you send your emails to relevant recipients who are interested in the products or services that you are offering.

Before you send off the emails, you would need to get the consent of the recipients, as otherwise your marketing efforts would come to naught.

LET YOUR EMAIL CAMPAIGN BE ENGAGING:

Much would go in to prepare the contents of your email campaign. You need to provide your customers with the necessary information, keeping it brief and to the point. The following are some guidelines that you should follow:

1. You must tailor your email to the specific customer group that you want to target.

2. Your email subject line must catch the attention of the customer.

3. Do not deviate from your point.

4. You would need to use simple words.

5. You should offer exclusive benefits to attract more customer attention.

YOU MUST TARGET THE RIGHT PEOPLE:

You must aim at the right customers. Your campaign must have a target, for even though it is a cheaper solution, sending emails to people in a random way may cost you your time. As an example, if you are marketing computer accessories, your target should be those people who necessarily own computers at home.

Remember that unsolicited emails are not appreciated, and further, are considered to be illegal. People become annoyed on receiving such emails, which they simply delete without even reading the contents.

LET PEOPLE OPT INTO YOUR EMAIL CAMPAIGN:

Unsolicited emails are considered to be illegal, though you could send limited extra information regarding other products or services to the prospective customers who regularly subscribe to your emails.

As you let people opt into your email campaign, you should also provide the customer with the option to opt out of receiving any further email messages from you. It would be illegal if you do not provide that opportunity to the people who have agreed to receive your emails.

THE RELEVANCY OF YOUR EMAILS:

In email campaigns make sure that you are aware of your target customers. These are the ones who have agreed to receive your product information by email, and even if they do not buy the product or service from you, they may do so later some time.

Your email campaign must be relevant. As for example, you would send information about your new loyalty discounts to prospective high-spending customers. It is likely that you will get some purchase orders from high-spenders who have been lying low for awhile.

Just aTips for Virus Protection

Update your anti-virus software regularly. Over 500 viruses are discovered each month and you want to be protected.
-Exercise caution when downloading files from the Internet. Ensure that the source is a legitimate and reputable one. Verify that an anti-virus program checks the files on the download site. If you're uncertain, don't download the file at all or download the file to a floppy and test it with your own anti-virus software.


-Do not open any files attached to an e-mail if the subject line is questionable or unexpected. Confirm the nature of the file with the sender before saving the file to your hard drive.

-Do not open any files attached to an e-mail unless you know what it is even if it appears to come from a friend or someone you know. Some viruses replicate themselves and spread through e-mail without the sender being aware that he/she is spreading a virus. Better be safe than sorry and confirm with the sender that he/she intentioned to send you an attachment.

-Back up your files on a regular basis. If a virus destroys your files, at least you can recover them from your back-up copy. You should store your backup copy in a separate location from your work files, one that is preferably not on your computer.

-When in doubt, always err on the side of caution and do not open, download, or execute any files or e-mail attachments. Not executing is the more important of these caveats. Check with your product vendors for updates which include those for your operating system, web browser, and e-mail. One example is the security site section of Microsoft located at http://www.microsoft.com/security.


hope that useful..